El Bueno

"El bueno" is a brand of CBD-infused seltzers that aims to provide a calming and refreshing experience to you in a crazy world filled with chaos, confusion and rush. I was tasked with creating an appealing packaging design and branding strategy capturing the calming essence of their three launching flavors 

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A CBD company that require a packaging design for their newest product. 3 labels for their can seltzers that was playful and colorful each representing a different flavor of the drink.

The solution was to use the a calming yet playful color palette as our principal ally to distinguish each category. For each flavor was chosen a character that represents that, with light background but playful elements that will represent the friendly aspect of the brand. The complete palette aims to strike a balance between freshness and playfulness, appealing with calming and positivism to multiple audiences. The wavy elements on the label reinforces the idea of the world of CBD, that is mostly is represented with "smoke". The result expresses what they were looking for, something approachable, fun but jet calming to the eye, that strikes simplicity.