Case Study

Case Study



Gallo Wines wanted to introduce their new line of sweet wines to the Hispanic woman consumer. The idea was to target these new potential consumers by highlighting the refreshing fruity flavor or the product and how they could introduce it to their daily life.


Via social media and billboards we portrayed how the product could be enjoyed on different occasions. First, we identified what these moments were so they could be relatable to the consumer and to  make the product adaptable to their lifestyle.



Creative and art direction. Also, led all aspects of production, from staging to talent direction, photo and video shoot.


Casual Get Together

Casual Get Together

Girls Night In

Travel Plans

Sweet Treat

New Experiences



Art direction

For this execution we focused on the attributes of the product’s ingredients (real fruit), while also highlighting the variety of flavors and presentations.

Case Study

POND'S Case Study


POND'S campaign wanted to feature a new influencer (actress Jordana Brewster) along with the new packaging of their makeup remover towelettes. The ask was to create a landing page and media banners so the consumer could get to know more about the benefits of the product by levering one main asset, a TV commercial.


Before getting into the design of the page, I organized the information architecture to understand how the assets and copy could work better together to solve the challenge. The main asset to leverage was a TV commercial that had to be distributed along the entire site and media banners. To achieve this, I broke the video apart into different types of assets (stills, gifs and short videos).

Landing Page

My Role

Develop a layout featuring: product properties, benefits and usage; influencer content; an online coupon; and a newsletter signup tout.


Media banners

My Role
Produce visual design and prototype animation in Photoshop, and upload to Celtra platform (media distribution platform).