Case Study

POND'S Case Study

Challenge

POND'S campaign wanted to feature a new influencer (actress Jordana Brewster) along with the new packaging of their makeup remover towelettes. The ask was to create a landing page and media banners so the consumer could get to know more about the benefits of the product by levering one main asset, a TV commercial.

Solution

Before getting into the design of the page, I organized the information architecture to understand how the assets and copy could work better together to solve the challenge. The main asset to leverage was a TV commercial that had to be distributed along the entire site and media banners. To achieve this, I broke the video apart into different types of assets (stills, gifs and short videos).


Landing Page

My Role

Develop a layout featuring: product properties, benefits and usage; influencer content; an online coupon; and a newsletter signup tout.

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Media banners

My Role
Produce visual design and prototype animation in Photoshop, and upload to Celtra platform (media distribution platform).